marketing tracking (#1297)

.sqlx/query-3aacc0d270a9073ee5a38595cc32ab7793e0e8b9ce3ad81f554e7198fd0fd509.json

@@ -1,12 +1,12 @@
 {
   "db_name": "MySQL",
-  "query": "\nINSERT INTO users\nSET\n  token = ?,\n  \n  is_temporary = ?,\n  \n  username = ?,\n  display_name = ?,\n\n  username_is_generated = ?,\n  username_is_not_customized = ?,\n\n  email_address = ?,\n  email_gravatar_hash = ?,\n\n  email_confirmed = FALSE,\n  email_confirmed_by_google = ?,\n  email_is_synthetic = ?,\n  \n  was_eagerly_provisioned = ?,\n\n  profile_markdown = ?,\n  profile_rendered_html = ?,\n  user_role_slug = ?,\n\n  password_hash = ?,\n  is_without_password = ?,\n\n  maybe_feature_flags = ?,\n\n  ip_address_creation = ?,\n  ip_address_last_login = ?,\n  ip_address_last_update = ?,\n\n  maybe_source = ?,\n\n  maybe_signup_method = ?,\n\n  maybe_referral_url = ?\n        ",
+  "query": "\nINSERT INTO users\nSET\n  token = ?,\n  \n  is_temporary = ?,\n  \n  username = ?,\n  display_name = ?,\n\n  username_is_generated = ?,\n  username_is_not_customized = ?,\n\n  email_address = ?,\n  email_gravatar_hash = ?,\n\n  email_confirmed = FALSE,\n  email_confirmed_by_google = ?,\n  email_is_synthetic = ?,\n  \n  was_eagerly_provisioned = ?,\n\n  profile_markdown = ?,\n  profile_rendered_html = ?,\n  user_role_slug = ?,\n\n  password_hash = ?,\n  is_without_password = ?,\n\n  maybe_feature_flags = ?,\n\n  ip_address_creation = ?,\n  ip_address_last_login = ?,\n  ip_address_last_update = ?,\n\n  maybe_source = ?,\n\n  maybe_signup_method = ?,\n\n  maybe_referral_url = ?,\n  maybe_landing_url = ?\n        ",
   "describe": {
     "columns": [],
     "parameters": {
-      "Right": 23
+      "Right": 24
     },
     "nullable": []
   },
-  "hash": "08996721482fe897c2721298c04cf0eba5fcf1d04d57397b8afab3dd59feaa8c"
+  "hash": "3aacc0d270a9073ee5a38595cc32ab7793e0e8b9ce3ad81f554e7198fd0fd509"
 }

_database/sql/migrations/2026-04-03-175727-0000_alter_users_add_maybe_landing_url/down.sql

@@ -0,0 +1,6 @@
+-- noinspection SqlDialectInspectionForFile
+-- noinspection SqlNoDataSourceInspectionForFile
+-- noinspection SqlResolveForFile
+
+ALTER TABLE users
+    DROP COLUMN maybe_landing_url;

_database/sql/migrations/2026-04-03-175727-0000_alter_users_add_maybe_landing_url/up.sql

@@ -0,0 +1,6 @@
+-- noinspection SqlDialectInspectionForFile
+-- noinspection SqlNoDataSourceInspectionForFile
+-- noinspection SqlResolveForFile
+
+ALTER TABLE users
+    ADD COLUMN maybe_landing_url VARCHAR(255) DEFAULT NULL;

_database/sql/migrations_squashed/user_tables/users.sql

@@ -222,8 +222,13 @@ CREATE TABLE users (
   was_eagerly_provisioned BOOLEAN NOT NULL DEFAULT false,
 
   -- The referral URL the user arrived from when signing up.
+  -- This helps us know what marketing is effective.
   maybe_referral_url VARCHAR(255) DEFAULT NULL,
 
+  -- The actual URL the user first arrived at when signing up, including query params.
+  -- This helps us know what marketing is effective.
+  maybe_landing_url VARCHAR(255) DEFAULT NULL,
+
   -- ========== MODERATION DETAILS ==========
 
   -- Different than deleted.

crates/cli/devenv/dev-database-seed/src/seeding/users.rs

@@ -63,6 +63,7 @@ async fn seed_user(
     ip_address: "127.0.0.1",
     maybe_source: None,
     maybe_referral_url: None,
+    maybe_landing_url: None,
     maybe_user_token: maybe_user_token.as_ref(),
   }).await.map_err(|err| anyhow!("err: {:?}", err))?;
 

crates/schema/database/mysql_queries/src/queries/users/user/create/create_account_from_email_and_password.rs

@@ -25,6 +25,10 @@ pub struct CreateAccountFromEmailPasswordArgs<'a> {
   /// If the browser doesn't send this parameter, we'll try the `referer` header.
   pub maybe_referral_url: Option<String>,
 
+  /// The URL where the user landed when they first arrived, prior to navigation and signing up.
+  /// We can grab this from `window.location.href`.
+  pub maybe_landing_url: Option<String>,
+
   /// In production code, send this as `None`.
   /// Only provide an external user token for db integration tests and db seeding tools.
   /// This allows for knowing the user token a priori.
@@ -68,6 +72,7 @@ pub async fn create_account_from_email_and_password(
       is_without_password: false,
 
       maybe_referral_url: args.maybe_referral_url,
+      maybe_landing_url: args.maybe_landing_url,
 
       // NB: This is just for testing.
       maybe_user_token: args.maybe_user_token,

crates/schema/database/mysql_queries/src/queries/users/user/create/create_account_from_google_sso.rs

@@ -59,6 +59,7 @@ pub async fn create_account_from_google_sso(
 
       // TODO: Necessary? We're not doing SSO for now.
       maybe_referral_url: None,
+      maybe_landing_url: None,
 
       // NB: This is just for testing.
       maybe_user_token: None,

crates/schema/database/mysql_queries/src/queries/users/user/create/create_account_from_stripe_checkout.rs

@@ -27,6 +27,7 @@ pub struct CreateAccountFromStripeCheckoutArgs<'a> {
   pub ip_address: &'a str,
   pub maybe_source: Option<UserSignupSource>,
   pub maybe_referral_url: Option<String>,
+  pub maybe_landing_url: Option<String>,
 
   /// Comma separated string of feature flags.
   pub maybe_feature_flags: Option<&'a str>,
@@ -70,6 +71,7 @@ pub async fn create_account_from_stripe_checkout(
       is_without_password: true,
 
       maybe_referral_url: args.maybe_referral_url,
+      maybe_landing_url: args.maybe_landing_url,
 
       // NB: This is just for testing.
       maybe_user_token: None,

crates/schema/database/mysql_queries/src/queries/users/user/create/create_account_generic.rs

@@ -65,6 +65,10 @@ pub struct GenericCreateAccountArgs<'a> {
   /// If the browser doesn't send this parameter, we'll try the `referer` header.
   pub maybe_referral_url: Option<String>,
 
+  /// The URL where the user landed when they first arrived, prior to navigation and signing up.
+  /// The browser can send `window.location.href` to the backend so we know how people are finding us.
+  pub maybe_landing_url: Option<String>,
+
   /// In production code, send this as `None`.
   /// Only provide an external user token for db integration tests and db seeding tools.
   /// This allows for knowing the user token a priori.
@@ -86,6 +90,9 @@ pub async fn create_account_generic(
   const INITIAL_PROFILE_RENDERED_HTML : &str = "";
   const INITIAL_USER_ROLE: &str = "user";
 
+  let maybe_referral_url = sanitize_optional_url(args.maybe_referral_url);
+  let maybe_landing_url = sanitize_optional_url(args.maybe_landing_url);
+
   let user_token = match args.maybe_user_token {
     None => UserToken::generate(),
     Some(user_token) => user_token.clone(),
@@ -131,7 +138,8 @@ SET
 
   maybe_signup_method = ?,
 
-  maybe_referral_url = ?
+  maybe_referral_url = ?,
+  maybe_landing_url = ?
         "#,
       user_token.as_str(),
     
@@ -167,7 +175,8 @@ SET
       args.maybe_source.map(|s| s.to_str()),
       args.maybe_signup_method.map(|m| m.to_str()),
 
-      args.maybe_referral_url,
+      maybe_referral_url,
+      maybe_landing_url,
     );
 
 
@@ -207,3 +216,11 @@ SET
     user_id: record_id,
   })
 }
+
+/// Trim, reject empty strings, and truncate to 255 characters.
+fn sanitize_optional_url(value: Option<String>) -> Option<String> {
+  value
+    .map(|s| s.trim().to_string())
+    .filter(|s| !s.is_empty())
+    .map(|s| s.chars().take(255).collect())
+}

crates/service/plugins/billing_artcraft/src/endpoints/checkout_with_user_signup/stripe_artcraft_create_subscription_checkout_with_user_signup_handler.rs

@@ -88,9 +88,9 @@ pub async fn stripe_artcraft_create_subscription_checkout_with_user_signup_handl
       http_request.headers().get("referer")
         .and_then(|v| v.to_str().ok())
         .map(|s| s.to_string())
-    })
-    .filter(|s| !s.is_empty())
-    .map(|s| s.chars().take(255).collect::<String>());
+    });
+
+  let maybe_landing_url = request.maybe_landing_url.clone();
 
   let maybe_user_metadata = internal_user_lookup
       .lookup_user_from_http_request_and_mysql_connection(&http_request, &mut mysql_connection)
@@ -109,6 +109,7 @@ pub async fn stripe_artcraft_create_subscription_checkout_with_user_signup_handl
         &mut mysql_connection,
         &stripe_config,
         maybe_referral_url,
+        maybe_landing_url,
       ).await?
     },
     Some(user_metadata) => {

crates/service/plugins/billing_artcraft/src/endpoints/checkout_with_user_signup/user_creation_case.rs

@@ -29,6 +29,7 @@ pub (super) async fn user_creation_case(
   mysql_connection: &mut PoolConnection<MySql>,
   stripe_config: &ArtcraftStripeConfigWithClient,
   maybe_referral_url: Option<String>,
+  maybe_landing_url: Option<String>,
 ) -> Result<CreationPayload, CommonWebError> {
 
   let mut transaction = mysql_connection.begin()
@@ -84,6 +85,7 @@ pub (super) async fn user_creation_case(
         ip_address: &ip_address,
         maybe_source,
         maybe_referral_url: maybe_referral_url.clone(),
+        maybe_landing_url: maybe_landing_url.clone(),
       },
       Transactor::for_transaction(&mut transaction),
     ).await;

crates/service/web/storyteller_web/src/http_server/endpoints/users/create_account_handler.rs

@@ -209,9 +209,9 @@ pub async fn create_account_handler(
       http_request.headers().get("referer")
         .and_then(|v| v.to_str().ok())
         .map(|s| s.to_string())
-    })
-    .filter(|s| !s.is_empty())
-    .map(|s| s.chars().take(255).collect::<String>());
+    });
+
+  let maybe_landing_url = request.maybe_landing_url.clone();
 
   let create_account_result = create_account_from_email_and_password(
     &mysql_pool,
@@ -224,6 +224,7 @@ pub async fn create_account_handler(
       ip_address: &ip_address,
       maybe_source,
       maybe_referral_url,
+      maybe_landing_url,
       maybe_user_token: None, // NB: This parameter is for internal testing only
     }
   ).await;